I do marketing work for a company in Johannesburg, South Africa who want to create a
cartoon series that will run over their next financial year, appearing in the in-
house newsletter which is published twice a month. The company is a sophisticated
computer company with a mixed readership of about 200, from warehouse-type staff to
clerical to top management, ages 20 to 50.
The brief is to create 20 cartoons, each with a storyline that is illustrated over 8
– 10 frames, in which a superhero solves work related problems or issues. The
script/story line for each will be created locally and provided for illustration.
The superhero (still to be named) will depict the best possible characteristics of a
super-employee of the company. Each cartoon will feature a special work
challenge/problem that will, with the help of the superhero and his/her tools, be
solved after a number of setbacks. He/she will be from the company’s imagined branch
on another (more advanced) planet (name to be decided), therefore he/she will of
course look a bit different than the ordinary human beings who work at the local
South African company. He/she will be hard working, intelligent, creative,
committed, enthusiastic, etc. etc. In addition, he/she will of course have super
attributes such as making red tape disappear, infusing clients with a special love
for the company, generating massive orders, fixing computer systems magically, and so
on. He/she will also have a set of special tools to use for difficult tasks, such as
a magic future- telling ball, a space craft that is used for zipping between
branches, a power-enhancing emblem that will enable the person holding it to be extra
excellent at his/her job, special glasses and earphones with which to read employees’
minds, etc.
We also want to introduce a villain (name to be decided) who will depict all the
nasty habits of a bad employee – lazy, passing the buck, not meeting targets, etc. –
and will initially seem to be winning in each cartoon. The villain will also have a
few special attributes such as breaking the coffee machine, introducing viruses into
the computer system, missing deadlines, generating unnecessary red tape, etc. He
will, of course, be defeated every time.
The cartoons will not be sold, and will not be used for anything other than the
customer’s inhouse marketing. We might require additional illustrations for printing
on coffee mugs or mouse pads (also inhouse marketing/staff motivation use only). The
deadline will be end June for delivery of the first month’s two cartoons, with the
rest deliverable during the following 60 days. The newsletter is created in Adobe
InDesign, so any place-able format will be fine. (Artwork only required in
electronic format.)
If you are interested in the assignment, could you possibly let me have a quotation
for creating this?